Alcohol+and+Advertising+images

Could be used as a rat-race type activity where students either individually, or in groups have to go around each picture and answer a set of questions.
 * Alcohol Adverts:**

__Example questions:__ 1. How are women and/or men portrayed in the ad? (what do they look like, what are they doing?) 2. What does the advertisement imply about the feelings a person will experience from use of this particular brand of alcohol in this situation? 3. Is any social or sexual success implied in the ad, (that is, will you be popular or get lucky if you drink this brand of alcohol?) If so, how do you know? 4. Is this advertisement making any links to New Zealand culture? If so, how does this reinforce our cultural norms and expectations?

(You may have to go over some of the words above and explain what they mean i.e. implied/portrayed etc.)

__SLO:__ Explain the influences that advertising has on a person’s decision around alcohol __ Success Criteria: __ In small groups (or individually), students will answer questions about 5 different alcohol ads. They will then individually think and write about how exposure to alcohol adverts could impact on a person’s well-being. (Hauora worksheet)

__ How to use: __

Lay out ads around the classroom with the focus questions and paper to answer them on. Students (in small groups or individually) will go around each picture and answer the questions. If in groups, discuss the ad in relation to the questions, answer the questions provided and fold the paper over so the next group cannot see what you have written. If doing it individually, students can silently answer the questions on their own paper.

Once completed all five ads, get students to collate the answers (easier to do if have done the activity in groups), if done individually, students can discuss their answers in small groups then feed main ideas to whole class. Students will then present the collated answers to the class, and anyone can add any comments.

Once finished, students can move onto the hauora sheet, this can be completed for homework.

References: Robertson, J. 2006. //NCEA Level 1 Health Education Study Guide.// ESA Publications Ltd: New Zealand

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